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The Multi-Sensory Experiment

It was 2015 when I met a wonderful human called Ria Lingad, who at the time was a ‘coffee technologist’, a rather eye-catching job title in which Ria literally created coffee products from scratch. How cool?!Over many decorated years, Ria had gained a broad perspective in research, development, quality assurance and competed in the 2016 New Zealand Coffee Brewers Cup and World Brewers Cup in Dublin. She was exceptionally passionate about drink products and the important part they play in our day to day lives and she was the first person to introduce me to Dr Charles Spence.

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Changes

It has been a period in all our lives, a shared experience each and everyone one of us will remember for as long as we are lucky to be here.What have we learnt? What will change, anything?Well, for one, we have learnt we aren’t as untouchable as we may have thought and nature is perhaps taking its due cause, it’s way of giving us a rather significant wake up call.

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Cafe Culture

Ask anybody their personal connection to the café and they will happily oblige with a romantic love affair of undeniable truth.The café has, does and will always play host to many people from all walks of life and for different reasons. Whether you’re a writer searching for inspiration, a freelancer needing to get out of the house (don’t we all), a coffee aficionado looking for that next new thing or you’re just like me, in need of a sit down and a good read over a Turmeric Latte and a slice of carrot cake, a big slice at that!

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Creating Brand Visuals

With every business that requires creative services, I work initially with understanding their unique brand identity and how to reflect this in their visuals. A task I strive for when having the initial meeting and helping to construct a clear brief.Blendsmiths have been great to work with since day one due to their passion and focus on creating a brand that not only sits subjectively within the coffee shop industry but also renders their own identity to a customer base reactive to independent trade and non-corporate enterprise.

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